Everett M. Rogers Award Colloquium honoring Stanford Sociology Professor Mark Granovetter
The Strength of Weak Ties, Revisited, lecture by sociologist and Stanford Professor Mark Granovetter, winner of the 2013 Everett M. Rogers Award
Mark Granovetter’s 1973 paper, “The Strength of Weak Ties,” is a social science classic. Our close friends are strongly in touch with us and each other, he wrote, but our acquaintances – weak ties – are far from trivial; they’re crucial bridges to other densely knit clumps of close friends. The more weak ties we have, the more in touch we are with ideas, fashions, job openings and whatever else is going on in diverse and far-flung communities. Cited nearly 25,000 times since then, the paper is a milestone in network theory. Hear Professor Granovetter talk about how he came to write it; where it fits in the history of social network analysis; how its argument has held up over the years; and its significance in recent social revolutions, where it’s often been claimed that social networks are at the core of the new political developments.
Mark Granovetter is the Joan Butler Ford Professor in the School of Humanities and Sciences at Stanford University and the chair of Stanford’s Department of Sociology, where he has taught since 1995. He received an A.B. in American and Modern European History from Princeton and a Ph.D. in Sociology from Harvard. Since 1986 he has been the editor of the Cambridge University Press series Structural Analysis in the Social Sciences; more than thirty volumes have appeared, in sociology, anthropology, political science, history and statistical methods.