Audiences as Consumers, Audiences as Citizens New Tools for Measuring Media Engagement and Social Impact

For decades, audience exposure to media was how media performance was measured in the commercial marketplace. Recently, the concept of audience engagement has eclipsed exposure. What does engagement mean, and how is it measured? For media initiatives with social, civic and cultural missions

Event Date: 
Tue, 03/12/2013 - 4:00pm - 5:00pm
Location: 
Geoffrey Cowan Forum, ASCJ Room 207
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